There seems to be an impending deadline for all projects. Getting everything done and out the door on time. During this COVID-19 pandemic, this particular project deadline just disappeared. No immediate pressure to get it through it as fast as possible. This was an opportunity for us to just cut loose with any creative idea we wanted to try. It didn't matter if it "wasn't working" we would see if we could make it work or start over and trying various other design ideas until we loved it.

Our client Chef Joanne Weir remained very enthusiastic in the process of creating design elements, colors, and imagery. Each page is designed to reflect her true passion for the love of cooking and places. In the end, we truly created something authentic and reflecting on her brand through design.

"THIS IS SO COOL AND THE REASON I AM WRITING THIS IN CAPS IS BECAUSE I AM SCREAMING IT TO THE RAFTERS!
I LOVE IT!"
-Chef Joanne Weir